Healthcare
From invisible practice to the name patients ask for first.
Meridian Dental Group
Hero media — pending
Challenge
Meridian had invested heavily in clinical excellence but remained invisible online. New patients went to louder competitors with weaker outcomes.
Market Context
Healthcare consumers research heavily and choose based on perceived authority, not credentials alone.
HG Strategy
HG built an authority architecture that reframed Meridian around patient proof, produced video content at scale, and engineered search visibility across the patient journey.
"Patients now come in already knowing us. That never used to happen."